題目

For what function in an organisation would demographic information about social class be most relevant?

A

Human Resources

B

Marketing

C

Purchasing

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Chapter2Thebusinessenvironment

Rationale: Socio-economic groupings are often the basis on which markets are segmented, so that products/services and?marketing messages can be targeted appropriately (to people with the right levels of income, aspiration, education and so?on). You might have paused over Human Resources, because social class includes education factors, but the data can not be used to predict skill availability.

多做幾道

Monetary policy is a government economic policy relating to:

1 Interest rates

2 Taxation

3 Public borrowing and spending

4?Exchange rates

Which of the above are correct?

A

1 and 4

B

?2 and 3

C

2 and 4

D

3 and 4

Which of the following organisations might benefit from a period of high price inflation?

A

An organisation which has a large number of long-term payables

B

An exporter of goods to a country with relatively low inflation

C

A large retailer with a high level of inventory on display and low rate of inventory turnover

Which of the following are the goals of macroeconomic policy?

1 Encouraging economic growth

2 Low unemployment

3 Achievement of a balance between exports and imports

4 Achieving zero inflation

A

1 and 2

B

2 and 3?

C

2, 3 and 4

D

1, 2 and 3

Which of the following is an example of cyclical unemployment?

A

The entry of school leavers into the labour pool each year

B

Lay-offs among agricultural labourers in winter

C

Automation of ticketing services in tourism

D

Recession in the building industry

A surplus on the balance of payments usually refers to a surplus or deficit on the account.Which word correctly complete this?statement?

A

Current

B

Capital

C

Financial

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