下列選項中，（? ）屬于企業(yè)進(jìn)行市場細(xì)分的方法。
下列選項中，不屬于生產(chǎn)導(dǎo)向的主要特征的是（ ）。
下列選項中，屬于企業(yè)確立某種市場營銷哲學(xué)的外部驅(qū)動的是（?。?。
下列選項中，屬于市場營銷管理在不規(guī)則需求的情況下采取的措施有（?。?。
營銷組織的基本模式按營銷組織設(shè)計所秉承的營銷導(dǎo)向可分為（?。?br>
下列選項中，屬于職能型營銷組織的部門的是（ ）。
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市場細(xì)分的方法、流程與有效性
企業(yè)進(jìn)行市場細(xì)分的方法包括：①單一變量因素法、②多變量因素組合法、③系列變量因素法。
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該科目易錯題
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