顧客讓渡價值的提升策略包括（）。
下列選項中，不屬于生產(chǎn)導向的主要特征的是（?。?。
下列選項中，屬于企業(yè)確立某種市場營銷哲學的外部驅(qū)動的是（?。?/p>
下列選項中，屬于市場營銷管理在不規(guī)則需求的情況下采取的措施有（?。?/p>
營銷組織的基本模式按營銷組織設計所秉承的營銷導向可分為（?。?br>
下列選項中，屬于職能型營銷組織的部門的是（?。?br>?
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顧客讓渡價值的提升策略
顧客讓渡價值是顧客總價值與顧客總成本之間的差額，因此，提升顧客讓渡價值的途徑主要涉及提升顧客總價值和降低顧客總成本2個方面。
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