品牌的作用中，哪些屬于從企業(yè)的角度看待的（?。?/p>
下列選項中，不屬于生產(chǎn)導(dǎo)向的主要特征的是（ ）。
下列選項中，屬于企業(yè)確立某種市場營銷哲學(xué)的外部驅(qū)動的是（?。?。
下列選項中，屬于市場營銷管理在不規(guī)則需求的情況下采取的措施有（?。?。
營銷組織的基本模式按營銷組織設(shè)計所秉承的營銷導(dǎo)向可分為（?。?。
下列選項中，屬于職能型營銷組織的部門的是（?。?br>?
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品牌的概念與作用
從企業(yè)的角度來講，品牌的作用表現(xiàn)有：①品牌的資產(chǎn)作用；②品牌的形象作用。
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