題目

U Ltd produces a portfolio of products and focuses its efforts and resources on persuading customers to buy them.This is an

example of which type of 'orientation'?

A

Production

B

Sales

C

Marketing

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Chapter6Organisationalcultureandcommittees

Rationale： A sales orientation assumes that customers must be persuaded to buy the products that the firm produces. A

production orientation assumes that customer will buy whatever is produced： the focus of the firm is on meeting demand. A marketing orientation seeks to determine the needs, wants and values of customers and to produce what customers want to buy.Pitfalls： Don't confuse selling and marketing!

多做幾道

Monetary policy is a government economic policy relating to:

1 Interest rates

2 Taxation

3 Public borrowing and spending

4?Exchange rates

Which of the above are correct?

A

1 and 4

B

?2 and 3

C

2 and 4

D

3 and 4

Which of the following organisations might benefit from a period of high price inflation?

A

An organisation which has a large number of long-term payables

B

An exporter of goods to a country with relatively low inflation

C

A large retailer with a high level of inventory on display and low rate of inventory turnover

Which of the following are the goals of macroeconomic policy?

1 Encouraging economic growth

2 Low unemployment

3 Achievement of a balance between exports and imports

4 Achieving zero inflation

A

1 and 2

B

2 and 3?

C

2, 3 and 4

D

1, 2 and 3

Which of the following is an example of cyclical unemployment?

A

The entry of school leavers into the labour pool each year

B

Lay-offs among agricultural labourers in winter

C

Automation of ticketing services in tourism

D

Recession in the building industry

A surplus on the balance of payments usually refers to a surplus or deficit on the account.Which word correctly complete this?statement?

A

Current

B

Capital

C

Financial

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