?EJET is an airline company that operates domestically and internationally using a fleet of 20?aircraft. Passengers book flights using the internet or by telephone and pay for their flights at the?time of booking using a debit or credit card.?
EJET currently measures its performance using financial ratios. The new Managing Director has?suggested that non-financial measures are equally important as financial measures and provide?further insights into company performance.?
Indicate the statements shown below that are valid:?
A Non-financial measures are less likely to be manipulated than traditional financial ratios.?
B Non-financial measures may discourage dysfunctional behaviour by airline staff.?
C Financial ratios do not need to be linked with non-financial measures.?
D Non-financial measures are a better indicator of future prospects than financial ratios which?focus on the short term.?
E Internal efficiency can be measured by the number of flight take-offs that are on time.?
F Non-financial performance measures do not need to be developed and refined over time as?they always remain relevant.?
G Customer satisfaction can be measured in terms of the number of failed attempts to make a?booking due to website crashes.?