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?When is a market penetration pricing policy appropriate??

This objective test question contains a question type which will only appear in a computer-based exam, but this question provides valuable practice for all students whichever version?of the exam they are taking.?

While a drag and drop style question is impossible to fully replicate within a paper based?medium, some questions of this style have been included for completeness.?

A brand new game is about to be launched.? The game is unique and can only be played on?the Star2000 gaming console, another one of the businesses products.?

Which of the following pricing strategies could be used to price the game?? Students are?entitled to a small discount.?

Drag the correct options into the box below:?

? Penetration pricing

?? Price skimming

?? Complimentary product pricing

?? Product line pricing

?? Price discrimination

?? Variable production cost + %?

Read the four statements below. Where the statement is expressed in layman's terms, rephrase it using?the appropriate variant of the term elasticity. Where it is already phrased in terms of elasticity, translate it?into layman's terms.?

(a) We doubled sales of product A by dropping the price from $1.99 to $1.75.?

(b) Price elasticity of product B is low.?

(c) Demand for product C is highly inelastic.?

(d) A large reduction in price will be necessary to stimulate further demand for product D.?

A sales director believes that the price elasticity of demand for Product X is greater than 1, and proposes?to take advantage of this by reducing the selling price for Product X. What will happen to sales revenue?and profit if the price is reduced??

The current price of a product is $30 and its producers sell 100 items a week at this price. One week the?price is dropped by $3 as a special offer and the producers sell 150 items. Find an expression for the?demand curve, assuming that this is a linear equation.?

AB has used market research to determine that if a price of $250 is charged for product G, demand will be?12,000 units. It has also been established that demand will rise or fall by 5 units for every $1 fall/rise in the?selling price. The marginal cost of product G is $80.?

Required?

If marginal revenue = a – 2bQ when the selling price (P) = a – bQ, calculate the profit-maximising selling?price for product G.?

A company budgets to make 20,000 units which have a variable cost of production of $4 per unit. Fixed?production costs are $60,000 per annum. If the selling price is to be 40% higher than full cost, what is the?selling price of the product using the full cost-plus method??

A product has the following costs.??

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? $?

Direct materials? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?5?

Direct labour? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?3?

Variable overheads? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?7?

Fixed overheads are $10,000 per month. Budgeted sales per month are 400 units to allow the product to?break even.?

Required?

Determine the profit mark up which needs to be added to marginal cost to allow the product to break?even.?

Fill in the blanks.?Demand is said to be elastic when a _______ change in price produces a ________ change in quantity demanded. PED is ________ than 1.?Demand is said to be inelastic when a ________? change in price produces a ________?change in quantity demanded. PED is ________ than 1.?

?Fill in the blanks.?(a) One of the problems with relying on a full cost-plus approach to pricing is that it fails to recognise?that, since price may be determining demand, there will be a …………….. combination of?………. and? ……….?(b) An advantage of the full cost-plus approach is that, because the size of the profit margin can be?varied, a decision based on a price in excess of full cost should ensure that a company working at?……….. capacity will cover ……….… and make a ………………..?